Small Business Internet Marketing is marketing that is directed at your business’s local or regional market. It is a specialty type of marketing versus big business marketing. Big businesses tend to market on a national or even global in scale.

As a small business, you have many advantages when it comes to marketing and advertising your business, especially compared to big business such as national stores and franchise chains. There are also disadvantages. One of the biggest disadvantages is that there’s really not much direction in where to put your advertising dollars. So many small business owners waste money testing different forms of advertising. Unfortunately, many thousands of dollars are spent without much return on their investment. It’s true, and it’s not your fault!

It’s not all bad news though, as your small business has these amazing marketing advantages over big business (and many franchises):

• Small businesses can employ Guerrilla Marketing techniques much more quickly and easily than larger businesses
• Small businesses can make quick decisions and employ them nearly instantly once the decision is made
• Many consumers prefer to do business with local businesses given the choice as long as the quality/service is consistently great
• Small business owners can take part in community events and be recognized for their contributions

From the consumer standpoint, doing business with local small businesses has many advantages too:

• Small businesses employ nearly 50 percent of the population and typically employ local help which helps support the local economy
• Small business owners are easier to reach for issues that occur because they’re generally local to their community and work hands-on in the business
• Small business owners tend to support their local communities because they live there
• Small business owners are easier to reach and are more open to give donations to support their community. With big business, you probably need to contact a home office that never answers their phone or they make you go through 10 menu options just to leave a voicemail that never gets returned

As you already knew, being a small business owner is challenging! Small business owners don’t have unlimited budgets and the local economy greatly affects their ability to survive. Small business owners also face many daunting challenges running their businesses. They don’t have an employee to manage each aspect of their business, much less an entire department.

What’s the biggest issue small businesses typically face every day? Cash flow. That’s right – most small business owners struggle with cash flow. There are several reasons for this:

• Many small businesses operate at or near break-even. This causes cash flow issues because the bills typically get paid just in time or one step behind the day they’re due
• Sales aren’t consistent and therefore are difficult to predict. Without consistent sales, cash flow suffers
• Even when sales are more consistent, cash flow bottlenecks can still occur due to credit card processing times (up to 3 days and more)
• There’s always additional wants and needs that the business can only afford when there’s enough money to pay for it – and that’s the end of the excess cash flow

What’s the solution to most of the cash flow issues? MORE SALES, and then proper planning. Business owners must be cautious that they’re not spending their excess cash before having a padding of at least 30 days. How do you get more sales? By bringing more paying customers into the business. Which is easier said than done, right?

Getting the additional sales requires a strategy. You need determine what will attract more people into your business. One strategy that almost any modern small business can use now is this: become more visible on the Internet. You need to be EVERYWHERE because you want EVERYONE that’s searching on the Internet for your type of business to find you. And your offer and the reason they should purchase from you. That’s what it takes to get more business for your small business.

Are you looking for more business for your local business? The Internet is a huge place with literally 1000’s of possible places to advertise your business, no matter how big or small or what products or services you sell.

Where are your prospective customers/clients/patients looking to find you? If they don’t find you but your competitor instead, you’re losing business! That’s not fair, is it?

Why Work With Us?

You will get:

• Fast responses to your phone calls, emails, and text messages (we promise)
• A great listener whom will make appropriate suggestions to help you capitalize on your business strengths – but knows you are the boss!
• A partnership building experience with you
• True dedication to helping your business become more successful
• A highly experienced small business person knowledgeable about all the latest Internet marketing trends.

Our Approach

We take a whole approach as a Small Business Internet Marketing Agency. We do not use piecemeal methods but instead put your business in as many places as possible in your local market. When your prospective customers, clients, or patients are looking for your type of business in your local area (your niche), they’ll find you and your business.

This gives them the opportunity to look over your information. If the information is pertinent to them and they are in pain for the solution you offer, it is likely they will call, email, or visit your place of business. Then they will make the final determination that your business can fulfill their needs or solve their problems.

We provide our own digital marketing strategies to make sure those prospects end up calling or emailing or coming into your store, and not your competitor’s.

Call us at 602-899-5223 (we are based out of Arizona) today for a free 30 minute consultation to see how we can help you get more business for your business.

Would You Like to Know More?

If you like what you’ve read here and would like to work with us, call today at 602-899-5223. We look forward to hearing from you!

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